The WonderBra: Listed Among Greatest Inventions

According to a survey in Canada the Wonderbra is the 5th greatest Canadian invention outpacing even the pacemaker! Created in the 1960's, at the time of bra-burning, a Canadian named Louise Poirier developed the first Wonderbra. Today's Wonderbra is virtually identical to its original. The Wonderbra made its U.S. debut in 1994 and instantly sold at a rate of one every 15 seconds!

What makes the Wonderbra so special? "Precision engineering": three-part cup construction, precision-angled back and underwire cups, removable pads called cookies- all-in-all the Wonderbra had 54 design elements that lifted and supported.

The Wonderbra revolutionized the way women thought about their bras and, not only that, but how they looked in them.


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